TL;DR

Samsung’s 2025 The Frame TV is currently discounted by $400, bringing the price down to $697.99. This popular art-style TV features QLED picture quality and a nearly flush wall mount, making it a more accessible option for consumers interested in stylish, versatile home entertainment.

Samsung’s 2025 The Frame TV is now available at a $400 discount, reducing its price to $697.99, marking the lowest price seen for this model and making it a more accessible option for consumers interested in a stylish, art-focused television.

The 55-inch model from Samsung’s 2025 lineup, featuring the NQ4 AI Gen2 Processor and Vision AI enhancements, is currently discounted by $400 on Amazon and select retailers. Normally priced higher, this model offers QLED picture quality with improved brightness and HDR performance, supporting 4K gaming at up to 144Hz with variable refresh rate (VRR).

Designed to blend into home decor, The Frame switches to Art Mode when not in use, displaying artwork or personal photos on a matte, anti-glare screen that resembles a canvas. It includes Samsung’s Slim Fit wall mount for a flush, framed look, although the customizable bezels are sold separately. To access the full artwork library via Samsung’s Art Store, a subscription is required.

While the model isn’t Samsung’s flagship Mini-LED, its combination of design and quality makes it a popular choice, especially with the current significant discount. Consumers should note that the deal is limited-time and availability may vary.

At a glance
updateWhen: ongoing; current promotion available as…
The developmentSamsung is offering a $400 discount on its 2025 The Frame TV, making this art-oriented model more affordable for consumers.

Why the $400 Discount on The Frame Matters

This discount makes Samsung’s art-oriented TV significantly more affordable, broadening access to a design-focused, versatile display that blends technology with home decor. It offers a compelling option for consumers seeking a stylish alternative to traditional TVs, especially at this reduced price point, which is the lowest seen for this model so far. The deal could influence purchasing decisions among those considering high-quality, aesthetic-focused screens, and highlights Samsung’s ongoing emphasis on lifestyle integration in their TV lineup.

Samsung 55-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model) Slim Fit Wall Mount, Modern Frame Design, NQ4 AI Gen2 Processor, Art Mode, Artful Picture Quality, Samsung Vision AI, Alexa Built-in

Samsung 55-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model) Slim Fit Wall Mount, Modern Frame Design, NQ4 AI Gen2 Processor, Art Mode, Artful Picture Quality, Samsung Vision AI, Alexa Built-in

DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Recent Trends in Art and Lifestyle TVs

Samsung’s The Frame pioneered the concept of an ‘art TV,’ combining high-quality display technology with a design that mimics framed artwork. Over recent years, Samsung has upgraded the model with QLED screens, AI processing, and thinner profiles, maintaining its appeal among consumers wanting a decor-friendly TV. Historically, The Frame has been priced at a premium, but ongoing discounts like this one reflect increased market competition and a push to make lifestyle TVs more accessible. The current promotion aligns with broader retail trends of offering significant price cuts on popular electronics during major sales periods.

“The $400 discount on The Frame makes this model much more accessible for consumers who want a stylish, high-quality TV that doubles as art.”

— an anonymous researcher

Samsung 55-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model) Slim Fit Wall Mount, Modern Frame Design, NQ4 AI Gen2 Processor, Art Mode, Artful Picture Quality, Samsung Vision AI, Alexa Built-in

Samsung 55-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model) Slim Fit Wall Mount, Modern Frame Design, NQ4 AI Gen2 Processor, Art Mode, Artful Picture Quality, Samsung Vision AI, Alexa Built-in

DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Remaining Questions About the Discount Offer

It is not yet clear how long the $400 discount will be available or if it applies to other sizes and models in Samsung’s lineup. Retailer-specific availability and potential future price changes are also uncertain, and whether the discount will include bundled offers or free trials for the Art Store remains to be seen.

Hisense 55“ Hi-QLED S7 CanvasTV Series 4K UHD Google Smart Art TV (55S7SG, 2026 New) - 144Hz, Art Mode, Anti-Glare Panel, Dolby Vision HDR, Hi-Matte Display, Frame & UltraSlim Wall Mount Included

Hisense 55“ Hi-QLED S7 CanvasTV Series 4K UHD Google Smart Art TV (55S7SG, 2026 New) – 144Hz, Art Mode, Anti-Glare Panel, Dolby Vision HDR, Hi-Matte Display, Frame & UltraSlim Wall Mount Included

ART GALLERY: The CanvasTV transforms any room into a curated gallery experience, displaying stunning artwork and photography when…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Next Steps for Interested Buyers

Consumers interested in this deal should monitor Amazon and other major retailers for the promotion’s duration, as availability may vary. It’s advisable to verify the final price and check if additional subscriptions or accessories are required for full functionality. Samsung may also introduce further discounts or new models later in the year, so keeping an eye on upcoming sales events is recommended.

Samsung Slim Fit Wall Mount, for 42”- 85” Samsung TVs, WMN-H50EB/ZA, 2026

Samsung Slim Fit Wall Mount, for 42”- 85” Samsung TVs, WMN-H50EB/ZA, 2026

SLIM FIT WALL MOUNT: Made specifically for Samsung TVs 42”-85”¹, the Slim Fit Wall Mount brings your TV…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Key Questions

Is the $400 discount available on all sizes of The Frame TV?

Currently, the discount applies to the 55-inch model from 2025. It is unclear if other sizes or older models are included in the promotion.

Does the discount include the customizable bezels?

No, the bezels are sold separately, and the discount applies to the TV itself. Buyers should consider additional costs if they want the full aesthetic customization.

Do I need a subscription to access the artwork library?

Yes, a paid Samsung Art Store subscription is required to unlock the full range of artwork and images for display in Art Mode.

Is this the best deal for picture quality among Samsung’s TVs?

No, Samsung’s Neo QLED lineup offers higher-end Mini-LED options with superior picture quality, but The Frame provides a unique aesthetic and smart features at a more affordable price with this discount.

When does the discount end?

The exact end date of the promotion has not been announced; interested buyers should act promptly and verify the deal’s availability before it expires.

Source: Lifehacker

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