Searching for the best OLED TV deals this Black Friday? This year, the Samsung 65-Inch Class OLED S90F stands out as the best overall choice with its advanced AI processing and high refresh rate. For those prioritizing picture quality, the LG evo C6 Series offers stunning Dolby Vision support, while budget-conscious buyers will find the Roku 55-Inch Pro Series a compelling option for its value and smart features. Every pick involves tradeoffs—larger sizes often come at a premium, while some models sacrifice gaming features for cinematic quality. Continue reading for a detailed breakdown of these deals and what makes each one a smart buy this Black Friday.
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Key Takeaways
- The top picks balance picture quality, size options, and smart features, with Samsung leading in processing power.
- LG models excel in Dolby Vision and Atmos, making them ideal for cinematic experiences.
- Larger OLEDs tend to carry higher price tags but offer immersive viewing for dedicated home theaters.
- Budget options like Roku provide strong smart TV capabilities without the premium price, but with fewer advanced features.
- Tradeoffs between gaming features, brightness, and cinematic quality are key considerations for buyers.
| oled tv deals black friday | Resolution | Screen Size | Processor | HDR |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | α9 AI Processor Gen8 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Roku 55-Inch Pro Series Smart | 4K | 55 inches | — | Dolby Vision |
| LG 65-Inch Class OLED evo G5 S | 4K | 65 inches | Alpha 11 AI Processor Gen 2 | Dolby Vision |
| LG 65-Inch Class OLED AI 4K B6 | 4K UHD | 65 inches | a8 AI Processor 4K Gen3 | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| LG 55-Inch Class OLED evo C4 S | 4K | 55 inches | α9 Gen7 AI Processor | — |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | NQ4 AI Gen2 | OLED HDR |
| Samsung 77-Inch Class S90H Ser | 4K | 77 inches | — | HDR+ |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F stands out for its combination of vibrant 4K visuals, AI-powered upscaling, and smooth motion tailored for gaming and sports enthusiasts. Its HDR+ and Pantone® Validation ensure stunning contrast and color accuracy, making it a versatile choice for varied content. Compared to the LG evo C5, it offers more advanced motion handling with 144Hz refresh, but its upscaling results can be inconsistent depending on source quality. Its smart features, including Alexa built-in, add convenience, though performance may fluctuate with non-standard inputs. Overall, this TV offers a balanced mix of picture quality, gaming capability, and smart features, making it ideal for users who want a premium all-rounder without sacrificing performance.
Pros:- Exceptional 4K picture quality with AI upscaling
- Smooth motion suitable for gaming and sports at 144Hz
- Vivid HDR+ contrast and Pantone® color validation
- Smart TV with Alexa built-in
Cons:- Upscaling quality varies with input source
- Performance depends on specific PC hardware for gaming
- Higher price point compared to basic OLED options
Best for: Home entertainment enthusiasts who want strong gaming and streaming performance in one package
Not ideal for: Budget-conscious buyers who prioritize affordability over cutting-edge features
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
- Color Validation:Pantone® Validated
Our verdict“This model is ideal for users seeking a premium, all-in-one OLED with excellent gaming and smart features.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C5 series excels in delivering breathtaking picture quality with self-lit pixels and AI upscaling, rivaling the Samsung S90F in visual vibrancy but with a more immersive audio experience thanks to Dolby Atmos. Its support for Dolby Vision and a nearly invisible bezel make it perfect for stylish, cinematic setups. The advanced gaming features, including a 0.1ms response time and 144Hz VRR, make it a top contender for gamers who want fast, smooth gameplay. However, its premium price and complex interface may be barriers for less tech-savvy users, and internet dependency for full smart features can be limiting. Compared with the Samsung, it emphasizes cinematic quality and immersive sound, making it ideal for dedicated home theater fans and serious gamers willing to invest more.
Pros:- Stunning self-lit OLED picture quality with AI upscaling
- Immersive Dolby Atmos sound and Dolby Vision support
- Fast response time and high refresh rate for gaming
- Sleek, nearly bezel-less design with Art Gallery mode
Cons:- High price point for the features offered
- Learning curve with complex smart platform
- Requires consistent internet connection for full features
Best for: Cinephiles and gamers who prioritize picture and sound quality, along with aesthetic design
Not ideal for: Casual viewers or those with tight budgets who prefer straightforward, less expensive options
- Screen Size:65 inches
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:0.1ms response, 144Hz VRR, G-Sync, FreeSync
Our verdict“Perfect for users seeking premium cinematic visuals and gaming performance in a sleek OLED design.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Vision
The LG OLED evo C6 series offers over 8.3 million self-lit pixels, delivering incredible contrast and vibrant colors that rival the Samsung S90F’s picture quality. Its Alpha 11 AI Processor Gen3 enhances content with personalized recommendations, making it excellent for avid viewers. The high 165Hz refresh rate and low response time make it a strong choice for gamers, matching or exceeding other models like the LG C5. Its premium price and complex setup, especially for wall mounting, are considerations for buyers with simpler needs. While the broad feature set appeals to enthusiasts, casual viewers might find the extensive options overwhelming. Compared to the C5, this model emphasizes brighter images and gaming precision, perfect for dedicated home entertainment setups.
Pros:- Bright, vivid images with Brightness Booster Max
- Excellent black levels and color accuracy
- High refresh rate and low response time for gaming
- Personalized AI content recommendations
Cons:- Premium price may be prohibitive
- Complex configuration required for optimal setup
- Limited size options beyond 65 inches
Best for: Gaming fans and home theater aficionados who want high contrast and customization
Not ideal for: Budget buyers or those preferring plug-and-play simplicity without extensive setup
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- Brightness:Up to 45% brighter images
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:G-Sync, FreeSync, VRR, 120Hz
Our verdict“Ideal for dedicated gamers and cinephiles who want bright visuals and advanced features in a sleek OLED design.”
Roku 55-Inch Pro Series Smart TV 4K OLED 120Hz 2026
The Roku Pro Series 55-inch OLED TV offers a compelling balance of vibrant 4K visuals and user-friendly features. Its 120Hz refresh rate makes fast-moving sports and gaming look smooth, comparable to larger models like the LG C6 but in a more compact size. The inclusion of Dolby Vision and Atmos elevates picture and sound quality, while the voice-controlled remote and Bluetooth headphone support simplify operation. However, its smaller size limits its impact as a primary home theater and the lack of detailed sound system info might concern audiophiles. While it may not match the raw brightness or premium build of the LG or Samsung equivalents, it delivers excellent value for viewers seeking an easy-to-use OLED with versatile smart features in a more manageable size.
Pros:- Vibrant 4K OLED picture with deep blacks
- Fast 120Hz refresh rate ideal for sports
- User-friendly Roku interface with voice remote
- Bluetooth headphone support for private listening
Cons:- Limited to 55 inches, less impact as a primary TV
- Premium features at a higher price for the size
- Limited info on built-in audio quality
Best for: Casual sports fans and casual streamers who want a compact, easy-to-use OLED TV
Not ideal for: Large-room users or those seeking high-end integrated audio or larger screens
- Screen Size:55 inches
- Resolution:4K
- Refresh Rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Remote Features:Voice control, Bluetooth headphones
Our verdict“A practical choice for users wanting a compact OLED with smooth motion and intuitive smart features.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Processing and Dolby Atmos
The LG OLED evo G5 Series emphasizes brightness with Brightness Booster Max, making it stand out among OLEDs for vivid daytime viewing. Its black levels and color accuracy are excellent, matching the Samsung S90F’s quality but with a focus on maximum brightness. Designed with a sleek One Wall aesthetic, it appeals for modern installations and art display, especially with its Art Mode. The advanced gaming features, including G-Sync, FreeSync, and a 120Hz refresh rate, cater strongly to gamers looking for fluid gameplay. Its premium price and complex setup are a consideration, as is the limitation to a 65-inch size. Compared to the C6, it offers brighter images but may require more calibration effort. Perfect for those who prioritize brightness and a stylish appearance in a dedicated gaming or art-focused setup.
Pros:- Up to 45% brighter images with Brightness Booster Max
- Excellent contrast and color fidelity
- High refresh rate and gaming features
- Sleek wall-mountable One Wall design
Cons:- High price and complex installation
- Limited to a 65-inch size
- Setup can be challenging for optimal calibration
Best for: Homeowners who want bright, vivid OLED images with a focus on art display and gaming
Not ideal for: Budget buyers or those seeking larger screen options or simple plug-and-play setups
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- Brightness:Up to 45% brighter
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:G-Sync, FreeSync, VRR, 120Hz
Our verdict“Ideal for users who want a bright, stylish OLED with robust gaming features and art display capabilities.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos, Dolby Vision, HDR10, AI Upscaling, Filmmaker Mode, Wow Orchestra, Alexa Compatibility
This LG 65-inch OLED B6 Series stands out for delivering stunning picture quality with perfect black levels and vibrantly accurate colors, thanks to its OLED technology and a8 AI Processor 4K Gen3. Compared with the smaller Sony A90K, it offers a larger screen size ideal for main living spaces, but its premium price can be a barrier for budget-conscious buyers. Its gaming features, including NVIDIA G-SYNC and AMD FreeSync Premium, make it a strong choice for gamers seeking smooth, tear-free gameplay. The smart webOS platform provides a broad array of streaming options and voice control compatibility with Alexa, making it a flexible entertainment hub. However, its size and price might limit those with space constraints or tighter budgets.
Pros:- Exceptional picture quality with perfect blacks and vibrant colors
- Advanced gaming features for smooth, tear-free gameplay
- Smart platform with extensive streaming options and voice control
Cons:- Premium price may be prohibitive for some buyers
- Large size requires significant space and setup considerations
Best for: Homeowners seeking a large, high-performance OLED with comprehensive gaming and smart features
Not ideal for: Small apartments or budget shoppers looking for a more affordable or space-saving TV
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K UHD
- HDR Formats:Dolby Vision, HDR10
- Processor:a8 AI Processor 4K Gen3
- Refresh Rate:120Hz
- Smart Platform:webOS
- Connectivity:4 HDMI 2.1 ports
Our verdict“This TV is best for those who want a large, versatile OLED with top-tier picture and gaming performance regardless of higher cost.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR OLED offers exceptional contrast, natural colors, and immersive picture quality, powered by the Cognitive Processor XR. Compared to the larger LG B6 Series, it provides a more manageable size for smaller spaces or secondary rooms, but at a higher price point for its size. Its HDMI 2.1 support, low input lag, and 4K/120Hz gaming make it an excellent pick for gamers and cinephiles who prioritize image accuracy and cinematic sound with Dolby Atmos. The Google TV platform adds a broad array of streaming options and smart controls, but setup complexity can challenge less tech-savvy users. Its smaller size limits its use as a primary TV in large living rooms.
Pros:- Outstanding contrast and natural color reproduction
- Excellent gaming features including HDMI 2.1 and low latency
- Immersive cinematic audio with Dolby Atmos
Cons:- Premium price for its limited size
- Setup may be complex for some users
- Limited to 48 inches, unsuitable for larger spaces
Best for: Those seeking premium OLED quality in a compact size for gaming and home theater use
Not ideal for: Large open-plan living rooms or buyers on a tight budget
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart TV Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Audio:Acoustic Surface Audio+, Dolby Atmos
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Power Consumption:<0.5 watts standby
Our verdict“Ideal for those wanting a high-end OLED experience in a smaller package, especially for gaming and media consumption.”
LG 55-Inch Class OLED evo C4 Series Smart TV 4K with AI Processor and Gaming Features
This LG OLED evo C4 Series in 55 inches blends stunning 4K picture quality with self-lit pixels and enhanced brightness, thanks to Brightness Booster. Its α9 Gen7 AI Processor optimizes both picture and sound, making it an excellent choice for gaming and streaming alike. Compared to the larger LG B6 Series, it offers a more manageable size and high refresh rate of 144Hz, ideal for fast-paced gaming. Its versatile design doubles as a chic display when not in use, adding aesthetic value. The complex feature set, including G-Sync and FreeSync, may require some learning curve for new users, and its premium price might be a barrier for some buyers. Still, it offers a compelling balance of quality, size, and gaming performance.
Pros:- Stunning picture quality with self-lit OLED pixels and Dolby Vision
- High refresh rate (144Hz) and low response time for gaming
- AI-driven optimization for picture and sound quality
Cons:- Premium price point may be high for some users
- Features can be complex for beginners
- Higher power consumption due to brightness features
Best for: Gaming enthusiasts and home entertainment lovers seeking a smaller, bright OLED with advanced features
Not ideal for: Budget shoppers or those preferring larger screens for a dedicated home theater
- Screen Size:55 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:α9 Gen7 AI Processor
- Refresh Rate:144Hz
- Response Time:0.1ms
- Smart Platform:webOS
- Gaming Features:G-Sync, FreeSync, VRR
Our verdict“This model suits gamers and style-conscious users wanting a compact OLED with top-tier performance at a premium price.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77S84F Series offers vibrant, AI-enhanced 4K images with Pantone validation for true-to-life colors. Its 120Hz refresh rate ensures smooth motion ideal for sports and gaming, and the wave-inspired design adds a touch of elegance. Compared with smaller OLEDs like the LG C4, this large screen makes a statement in big living rooms, but it requires a larger space and a Samsung account for full smart features. Its multi-dimensional sound adds to the immersive experience, though the picture quality can vary with source content. This model is perfect for viewers who prioritize large, vivid displays with a premium aesthetic but are prepared for the size and setup requirements.
Pros:- Vivid, AI-enhanced 4K picture with Pantone color validation
- Excellent motion handling at 120Hz, suitable for sports and gaming
- Elegant wave-inspired design with immersive multi-dimensional sound
Cons:- Requires a Samsung account for full smart features
- Picture quality can depend heavily on source content
- Large size may not fit all spaces comfortably
Best for: Owners of spacious living rooms seeking a large, color-accurate OLED with immersive sound
Not ideal for: Smaller spaces or users who prefer a more budget-friendly option
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Processor:NQ4 AI Gen2
- Resolution:4K
- HDR:OLED HDR
- Refresh Rate:120Hz
- Color Validation:Pantone Validated
Our verdict“This large OLED is best for owners with ample space seeking a premium, visually striking TV for diverse entertainment needs.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This Samsung S90H Series combines a large 77-inch OLED display with advanced AI-enhanced visuals and HDR+ glare-free technology. Its 2026 model introduces upscaling capabilities that remaster HDR content, creating a more immersive viewing experience. Compared with the 2025 S84F, it offers newer AI processing and better handling of bright scenes, making it ideal for future-proofing high-end home theaters. Gaming features, including low latency and variable refresh rates, are perfect for serious players. The size, however, makes it less suitable for smaller rooms, and the complexity of features may require a learning curve. Still, it provides a compelling blend of size, innovation, and performance, especially for demanding users.
Pros:- Vivid OLED display with HDR+ glare reduction
- AI upscaling and remastering for HDR content
- Excellent gaming features with low latency and VRR
Cons:- High price due to advanced features
- Large size may limit placement options
- Feature complexity may require a learning curve
Best for: Tech-savvy owners wanting a large, future-ready OLED with excellent gaming and upscaling capabilities
Not ideal for: Smaller spaces or users with limited technical experience
- Screen Size:77 inches
- Series:S90H
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Model Year:2026
- Gaming Features:VRR, low latency
- Upscaling:AI HDR remastering
Our verdict“This model suits high-end users eager for a large, technologically advanced OLED that adapts to future content and gaming needs.”
How We Picked
I evaluated these OLED TVs based on a combination of performance, picture quality, smart features, build quality, and value. Priority was given to models that deliver excellent contrast, color accuracy, and user experience, especially during Black Friday deals where discounts can influence the overall value. Size options and gaming features were also considered, ensuring choices cater to different needs—from cinematic viewing to gaming setups. The ranking reflects a blend of these factors, aiming to highlight models that offer the best overall balance for various types of buyers.| oled tv deals black friday | HDR |
|---|---|
| Samsung 65-Inch Class OLED S90 | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision |
| Roku 55-Inch Pro Series Smart | Dolby Vision |
| LG 65-Inch Class OLED evo G5 S | Dolby Vision |
| LG 65-Inch Class OLED AI 4K B6 | — |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
| LG 55-Inch Class OLED evo C4 S | — |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| Samsung 77-Inch Class S90H Ser | HDR+ |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday sales involves more than just spotting discounts. To make a smart investment, consider how the TV’s features align with your viewing habits, space, and budget. Understanding key factors like picture quality, size, smart capabilities, and future-proofing can help prevent buyer’s remorse and ensure your purchase delivers long-term satisfaction.Picture Quality and Processing Power
OLED TVs are renowned for their perfect blacks and vibrant colors, but not all models handle motion and HDR equally well. Look for models with advanced processing, such as AI-enhanced picture modes or high refresh rates, especially if you watch sports or play games. These features influence how smoothly fast-moving scenes appear and how lifelike the images look, making a real difference in everyday use.
Size and Room Compatibility
Size is key to maximizing your viewing experience, but bigger isn’t always better if it doesn’t fit your space. Measure your room and viewing distance carefully—generally, an OLED TV should be about 1.5 to 2.5 times the diagonal screen size away from your seating. Keep in mind that larger models often come at higher prices and may require more installation space.
Smart Features and Ecosystem
Most OLED TVs come with built-in smart platforms like Google TV, webOS, or Tizen. Consider which ecosystem you prefer, especially if you already own smart devices or streaming services. Also, check for compatibility with voice assistants like Alexa or Google Assistant to streamline control and integrate with your smart home setup.
Gaming Capabilities and Future-Proofing
If gaming is a priority, look for models with HDMI 2.1 ports, low input lag, and higher refresh rates. These features ensure your TV can handle current and upcoming gaming consoles without issues. For future-proofing, also consider a model with Dolby Vision and Atmos support, as these features are increasingly common in streaming content.
Value and Long-Term Investment
Discounts can make high-end OLEDs more accessible, but it’s wise to consider long-term value. Think about the warranty, build quality, and brand reputation, especially as OLED panels can be sensitive to burn-in over time. Sometimes paying a bit more upfront for a reputable brand and robust features results in better satisfaction and durability.
Frequently Asked Questions
Will I see significant improvements in picture quality with OLED TVs during Black Friday deals?
Yes, Black Friday discounts often make high-end OLED models more affordable, allowing you to access features like perfect blacks, vibrant colors, and wide viewing angles at a lower price. However, the core picture quality benefits are inherent to OLED technology itself, so deals simply give you a better chance to buy a premium model within your budget. Just ensure the specific model you choose has the features you need, such as Dolby Vision or high refresh rates.
Are larger OLED TVs worth the investment during Black Friday sales?
Larger OLEDs can provide a more immersive experience, especially in dedicated home theaters or larger living rooms. During Black Friday, discounts make these sizes more accessible, but they also tend to carry higher costs. Consider your room size and seating distance—if your space can comfortably accommodate a 75 or 77-inch screen, it can be a worthwhile upgrade, but avoid overspending if your room limits the viewing experience.
Should I prioritize smart features over picture quality in Black Friday OLED deals?
While smart features are convenient and enhance usability, picture quality remains the most critical aspect of an OLED TV. If your primary goal is cinematic viewing or gaming, focus on models with superior display capabilities, then check if their smart platform meets your streaming needs. In many cases, flagship models offer both excellent picture quality and robust smart features, making them the best overall choices.
Is it worth paying extra for Dolby Vision and Dolby Atmos on OLED TVs during Black Friday?
Absolutely, Dolby Vision and Atmos significantly enhance the viewing and listening experience, making movies and shows more lifelike. During Black Friday, many high-end OLEDs include these features at a discount, so it’s a smart time to buy if immersive media experience is your priority. Remember, to enjoy these benefits, your content must support these formats, so check your streaming services and devices as well.
How do I prevent burn-in on an OLED TV bought during Black Friday sales?
OLED panels are susceptible to burn-in if static images are displayed for long periods. To minimize this risk, choose models with pixel-shifting technology or screen savers, and vary your content. Regularly updating your TV’s firmware and avoiding prolonged static images like news tickers or logos can extend the lifespan of your OLED. Many brands now incorporate features to mitigate burn-in risk, making them safer investments.
Conclusion
For those seeking the best all-around experience, the Samsung OLED S90F offers a compelling mix of processing power, size, and smart features. Budget shoppers will find the Roku Pro Series delivers excellent value with solid picture quality and streaming capabilities. Buyers upgrading to a premium setup should consider the LG evo C6 Series for its cinematic support and future-proof features. Newcomers or those with smaller rooms might prefer the Sony A90K for ease of use and compact size. Ultimately, your choice depends on your priorities—whether it’s picture quality, size, smart features, or budget—making this a strong year to buy OLED during Black Friday deals.
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