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House Beautiful has compiled 10 announced 2027 Colors of the Year from paint and wood-stain brands. The selections span mossy and historical greens, earthy browns and oranges, muted blues, and Minwax’s light Pickled Oak stain; they are individual brands’ picks, not a single industry-wide forecast.
Paint and wood-stain brands have announced a varied set of 2027 Colors of the Year, with House Beautiful’s roundup naming 10 selections that range from moss and olive greens to deep browns, earthy orange, muted blues, and a pale oak stain. The list offers an early look at how individual companies are positioning color for home interiors, but it is not a unified industry forecast.
The green selections include Behr’s Grounded (T27-01), described as moss-inspired with olive and brown notes, and Benjamin Moore’s Webster Green (HC-130), a mid-tone shade with historical references. Sherwin-Williams and HGTV Home chose Celery (SW 6421), a soft, garden-inspired green they describe as an earthy alternative to butter yellow. Little Greene’s Marle (355) adds a warm brown to the palette, while Dunn-Edwards selected French Press Coffee (DEBN07), a deep brown with plum undertones.
Other picks emphasize cooler or lighter colors. Valspar named Cottage Door (8004-38E), a mid-tone blue with grey undertones, and Glidden chose Artifact (PPG10-16), a smoky blue. Clark+Kensington’s Vantage Point (38B-4) is a dusty blue inspired by a clear sky. Dutch Boy Paints selected Deep Rooted (311-7DB), an earthy orange with red and brown undertones. Minwax, which specializes in wood stains, named Pickled Oak (MW260), a light shade intended to show natural wood grain.
Several brands connected their picks to comfort, nature, or more personal interiors. Dutch Boy Color Marketing Manager Lisbeth Parada said Deep Rooted “feels alive with possibility while being rooted in the familiar warmth of nature.” Behr’s Kayla Kratz described Grounded as moving “between moss and olive,” while Sherwin-Williams color marketing manager Ashley Banbury said customers are seeking soothing home environments and nature-inspired design, according to the company’s press release.
A Broad Palette for Home Design
The spread of colors gives homeowners and designers multiple directions rather than a single dominant look: earthy greens and browns sit alongside soft blues and pale wood tones. The choices may help guide paint, furnishings, and finish decisions for people planning updates in 2027, though each selection reflects a specific brand’s marketing and design outlook.
Several companies frame their shades around comfort, nature, and longevity. Those are the brands’ stated intentions, not evidence that consumers broadly prefer these colors or that the picks will determine what is popular. The list is most useful as an early snapshot of the palettes companies are promoting.
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How the Picks Differ
Colors of the Year are selected separately by brands; the roundup does not identify a shared selection process or a central authority that chooses one annual color for the entire home-design industry. The 10 entries also cover different products: Minwax’s Pickled Oak is a wood stain, while the other selections in the source are presented as paint colors.
The source includes company descriptions and comments from color and marketing staff. Those statements explain how the brands intend consumers to interpret the shades, but the roundup does not provide independent sales data, consumer research across all brands, or a market-wide forecast. A reference to survey data is included in Behr’s discussion: House Beautiful reports that about 77 percent of Americans said they felt overwhelmed by daily demands, based on data shared with the publication. The source gives no further details about the survey’s methodology or timing.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.””
— Kayla Kratz, Head of Color at Behr
earth tone wood stain Minwax Pickled Oak
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What the Roundup Cannot Show
The source does not say whether more brands will announce 2027 colors, provide a complete count of all companies making such selections, or establish how widely the listed shades will be adopted. It also does not compare the picks with sales, independent consumer surveys, or previous years’ selections. Descriptions such as “new neutral” and claims about changing preferences are brand characterizations, not independently verified trends.
muted blue wall paint Sherwin-Williams
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More Announcements May Follow
The source presents the selections announced so far and gives no schedule for further releases. Readers following the annual picks can watch for additional brand announcements and check product details with each manufacturer before choosing a paint or stain. Whether these colors become widely used will depend on decisions by consumers, designers, and retailers; the roundup does not report on those outcomes.
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Key Questions
How many 2027 Colors of the Year are listed?
House Beautiful’s roundup names 10 selections from paint and wood-stain brands. It does not say that this is a complete list of every brand’s announcement.
Which colors are the green selections?
The list includes Behr’s Grounded, Sherwin-Williams and HGTV Home’s Celery, and Benjamin Moore’s Webster Green. Little Greene’s Marle is a warm brown, rather than a green.
Are all the selections paint colors?
No. Minwax’s Pickled Oak is a wood stain, according to the roundup. The other listed selections are presented as paint colors.
Do these picks prove that green and brown will dominate in 2027?
No. They show what the named brands selected, not a measured industry-wide trend. The source provides no market data establishing that these colors will dominate consumer choices.
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