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An Ideal Home report identifies several houseplant trends expected in 2027, including large-leaved statement plants, specimens with distinctive growth and greater appreciation for how plants change with age. The outlook is based on expert comments, not measured sales forecasts, and the report also points to propagation and more considered buying.
Large-leaved houseplants, distinctive growth and plants valued for the character they develop over time are among the trends forecast for 2027 in a report from Ideal Home. The article draws on comments from horticulture and plant-industry experts; it describes anticipated preferences, not a confirmed market-wide shift or a set of measured sales projections.
Morris Hankinson, managing director of Hopes Grove Nurseries, predicts that the “big, green jungle look” will continue, with Monstera, Ficus and Dracaena among the large-leaved choices likely to remain popular. Ideal Home’s article says the Royal Horticultural Society has reported strong growth in houseplant sales and identified Monstera and Dracaena as popular choices. It does not provide figures, dates or a sales breakdown in the supplied material.
Hankinson also expects greater interest in plants with unusual growth habits, sculptural forms, trailing stems, distinctive leaves or interesting flowers. The forecast is less about every plant looking uniform or pristine and more about selecting specimens that have an individual quality, according to his comments in the report.
A further theme is what Grow Urban founder Graham Savage calls “plant patina”: appreciating the changes a plant develops as it matures instead of replacing it when it no longer looks as it did in the shop. The report links that idea to buying fewer plants, caring for them over a longer period and propagating existing plants. Those are presented as emerging preferences and expert hopes, rather than established behavior among all plant owners.
From Fast Purchases to Long-Term Plants
The forecast matters to houseplant buyers because it puts plant choice and long-term care ahead of simply adding more greenery. A plant selected for the light, space and conditions available at home may be easier to maintain than one bought only for its appearance. That practical emphasis is consistent with the article’s call to choose plants that suit individual rooms, though the report does not provide care instructions for specific homes.
Valuing mature growth could also change how owners judge a plant’s appearance. A developing shape or thicker stem may be treated as part of the plant’s history rather than a reason to replace it. If that approach gains traction, it could encourage propagation and longer ownership, but the article does not quantify any environmental or financial effects. The forecast is a useful guide to expert expectations, not evidence that every retailer or household will follow the same direction.
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What the Experts Expect to Change
Ideal Home frames its 2027 outlook as a continuation of the lush indoor-garden aesthetic, with a shift in emphasis: less focus on filling every surface and more on choosing plants with purpose and personality. Its article suggests that indoor greenery may also move between inside and outside as seasons change, but offers no detailed guidance on which plants can safely tolerate that change or under what conditions.
The report’s named sources are Hankinson of Hopes Grove Nurseries and Savage of Grow Urban. Hankinson speaks to the continuing appeal of large foliage and characterful forms; Savage makes the case for plants that become more individual over time. The article also raises sustainability and slower consumption as themes, including growing plants from cuttings and thinking more carefully about where plants come from. It does not cite consumer polling, a market study or a forecast with numerical estimates to verify how widespread these trends may be.
““Sculptural plants, trailing stems and plants that give off some real personality will take centre stage.””
— Morris Hankinson, as quoted by Ideal Home
How Broad the Forecast May Be
The report does not establish how many consumers are adopting these preferences, whether demand for the named plants is increasing, or how the outlook compares with previous years. Although it refers to strong houseplant sales reported by the Royal Horticultural Society, the supplied article gives no figures, time period or comparison baseline. The size and persistence of any market change therefore remain unclear.
It is also uncertain whether the themes will become widespread trends or remain expert expectations. The article provides no survey, retailer data or forecast methodology, and it does not specify which plant varieties are suitable for particular rooms or seasonal outdoor moves. Its sustainability themes are recommendations and predictions, not measured claims about the effects of plant buying or propagation.
Watch for Sales and Care Evidence
Readers can treat the report as a set of 2027 predictions and look for later evidence from retailers, horticultural organizations and consumer research to see whether the preferences become more visible. Useful indicators would include published sales data with a stated time period and comparison, as well as surveys showing how people buy and care for houseplants.
For now, the practical takeaway is to match a plant to the conditions at home and consider whether it can be cared for over time. The report does not announce a product launch, policy change or scheduled industry milestone; whether its forecasts are borne out will become clearer as 2027 approaches and more detailed data emerges.
Key Questions
What houseplant trends does the report forecast for 2027?
Ideal Home forecasts continued interest in large-leaved plants, including Monstera, Ficus and Dracaena, alongside plants with sculptural shapes, unusual growth or distinctive foliage. It also highlights valuing the character plants develop as they mature.
What does “plant patina” mean?
Grow Urban founder Graham Savage uses “plant patina” to describe appreciating how a plant changes with age, rather than expecting it to look permanently like it did when first bought or replacing it when its appearance changes.
Are these confirmed market trends?
No. They are expert predictions reported by Ideal Home. The supplied material does not include consumer polling, detailed sales figures or a forecast method that would establish how widely the trends are already occurring.
Which plants are expected to remain popular?
Hopes Grove Nurseries managing director Morris Hankinson names Monstera, Ficus and Dracaena as large-leaved plants he expects to remain popular. The article does not rank them or provide sales comparisons.
What is the report’s advice for choosing houseplants?
The article encourages choosing plants that suit the conditions in each room and considering whether they can be cared for as they mature. It also discusses propagating plants already owned, but does not provide step-by-step care guidance.
Source: idealhome.co.uk
